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Pure’s Evergreen programme reaches new milestone

The latest achievement reflects Pure’s continued effort to deliver a Modern Data Experience, paving the way for flexible, Storage as-a-Service consumption

Pure's Evergreen programme reaches new milestone
Prakash Darji, General Manager, Digital Experience Business Unit, Pure Storage

Pure Storage has announced it has reached a new growth milestone for its subscription-based Evergreen Storage programme, with over 2,700 customers having done non-disruptive storage upgrades and the average number of upgrades having grown 38% year-over-year for the last five years.

The consistent growth of Evergreen serves as a foundation for Pure’s strategy to deliver simple, reliable and scalable storage as-a-service (STaaS) and a seamless bridge to the cloud.

Unveiled in 2015, Evergreen has paved the way for the new era of IT ownership by enabling customers with a subscription to innovation that reduces costs, creates a longer and more sustainable technology lifecycle, and allows them to continue to modernise their organisations with zero disruptions to respond to changing business needs.

Evergreen’s momentum, combined with Pure as-a-Service, a true consumption-based STaaS offering, and Pure Cloud Block Store, which provides seamless data mobility across on-premises and cloud environments, is a testament to Pure’s expanding and unified subscription strategy. In the first quarter of fiscal year 2022, Pure’s subscription services revenue grew 35% year-over-year.

“Organisations are increasingly turning to subscription-based, as-a-Service solutions to drive agility and eliminate the negative impacts of planned maintenance. The incredible momentum of Evergreen reaffirms our commitment to helping organisations achieve a high level of manageability and simplicity when it comes to their data storage needs,” said Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage.

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While conventional storage upgrades require a complete overhaul of an organisation’s IT infrastructure, including removing outdated storage and replacing it with the latest technology, Pure’s Evergreen Storage is completely disruption-free, eliminates storage rebuys, and provides investment protection. To date, the programme has successfully delivered over 7,000 non-disruptive controller upgrades to Pure’s growing customer-base, eliminating downtime, performance impact, data migrations and forklift upgrades.