Dahua Technology, a smart digital signage IoT solutions and service provider, has partnered with Dubai-headquartered ABCOM Distribution. The distribution partnership follows Dahua Technology’s entry into the smart IoT and digital signage segment.
Previously, Dahua’s offerings in the MENA market mainly focused on video surveillance devices and solutions. While, ABCOM, founded in 2005, specialises in audio-visual and IT distribution.
“The smart IoT and digital signage solutions bear all hallmarks of Dahua’s technological excellence. We have partnered with a reputable distributor in ABCOM, which is also aligned with our vision of providing customers with best-in-class solutions. The new-gen products and strategic partnerships represent Dahua’s multi-pronged approach to increasing its market presence in the region,” said Brant Shen, General Manager of Dahua Technology MENA.
Digital signage solutions have witnessed significant uptake in recent years. Consequently, leveraging its extensive expertise in video technologies, Dahua has developed digital signage products with an eye-catching display, high integration capabilities, unified management, and superior performance.
The global Digital Signage Software market size is projected to reach US$ 17940 million by 2027, from US$ 7055.4 million in 2020, at a CAGR of 14.2 percent during 2021-2027.
Pradeep Kumar, General Manager, ABCOM Distribution, said, “Partnership with a conglomerate of Dahua’s calibre attests to our strengths as a leading distributor in the region. This comes at a time when we were also gearing up for expansion across GCC. There is a strong appetite for smart IoT and digital signage products in the market, following the digitalisation-powered post-pandemic revival in service sectors and retail. The synergy between Dahua and ABCOM is momentous — for the industry and, most importantly, the customers.”
