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How DDoS attacks impact business continuity

Modern DDoS protection solutions are proactive and less taxing on security resources because of automation, threat intelligence, and distributed mitigation infrastructure

Emad Fahmy, Systems Engineering Manager Middle East, NETSCOUT

The transition to hybrid work and the increased reliance on remote network connectivity has led to a significant increase in distributed-denial-of-service (DDoS) attacks. There were 6,019,888 global DDoS attacks in the first half of 2022, according to NETSCOUT’s latest threat intelligence report.

Delivering consistent service in support of cloud services, edge computing, IoT devices, mobile users, and distributed data sets is enough to keep security specialists and service providers up at night. To make matters worse, organisations are always under fire from cybercriminals looking for new ways to disrupt and extort legitimate businesses through DDoS attacks.

Retailers, financial institutions, and gaming industries all have a clear need to reduce downtime, and DDoS attacks are a threat to them all. Email, salesforce automation, customer relationship management, and many other mission-critical business services are prime targets for DDoS attacks. Furthermore, other industries, such as manufacturing, pharma, and healthcare, have internal web properties upon which the supply chain and other business partners rely for day-to-day company operations. These are all prime targets for the sophisticated hackers of today.

DDoS attacks have significant consequences

The unavailability of a publicly accessible website or application can result in frustrated users, lost business, and a tarnished reputation. When these apps go down, it brings everything to a halt. If partners are unable to access internal websites, supply chains and production may be impacted. Moreover, when a DDoS attack is successful, it opens the door to other assaults on the network. Until stronger DDoS protections are implemented, attacks are likely to persist.

With the threat landscape becoming increasingly complex, the question is not whether a business will be targeted, but when. As malicious actors improve their assault techniques, companies are more likely than ever to suffer expensive disruptions, financial loss owing to service interruptions, or reputational damage.

It has always been challenging and expensive to prevent such attacks. As a result, businesses in the sector require a cutting-edge DDoS mitigation plan to monitor for and counteract more complex attacks.

How organisations can prevent DDoS attacks

To safeguard their digital infrastructures from DDoS attacks, businesses must take preventative measures.  To effectively and efficiently manage today’s and tomorrow’s DDoS attacks, businesses must implement an integrated strategy for attack mitigation. As a result, companies require a fully automated, orchestrated mix of the best mitigation techniques for any particular attack in any given environment. Organisations can defend themselves against DDoS attacks by employing intelligence and network infrastructure capabilities and collaboration across network boundaries. This is feasible with systems that provide complete visibility across the network’s perimeter.

Network visibility is crucial. On-premises network analysis and DDoS mitigation systems created with these assaults in mind can identify all types of DDoS attacks and inform personnel accordingly.

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Businesses can also use these attacks to their advantage by improving network visibility. An attacker that uses a DDoS attack that doesn’t fully overwhelm the target network may have more malicious intent. An administrator might be able to take precautionary measures if they are alerted to these incursions in a timely fashion. Thus, IT teams can be prepared for the next generation of DDoS attacks by learning about the latest trends in advance. Undoubtedly, DDoS attacks will continue to increase in volume, complexity, and bottom-line impact. For that reason, service providers will need to fight back with modern DDoS threat mitigation strategies that can protect the integrity of their service and offer an opportunity to enhance the business.

Modern DDoS protection solutions are proactive and less taxing on security resources because of automation, threat intelligence, and distributed mitigation infrastructure. Employees of the service provider are then free to focus on improving output and efficiency.

DDoS attacks will only grow in frequency, sophistication, and overall cost. Thus, enterprises must defend themselves using cutting-edge DDoS threat mitigation strategies, which can safeguard the quality of their service while also providing a chance to boost the company’s bottom line.