The Australian contingency is out in force at GITEX Technology Week with 27 Aussie companies participating in total – the country’s largest delegation at the event yet.
The Australian Trade Commission (Austrade) stresses that the country is the 11th largest ICT market in the world and the fifth largest in Asia Pacific after Japan, China, India and Korea.
Its success and growth can be attributed to the niche products it offers, according to Austrade senior business development manager in the Middle East, Preeti Rekhari.
“There is always so much focus on India and China, but there is such a huge research infrastructure in Australia,” she says. “There are so many ideas coming out of Australia and as a result, we produce some cutting-edge products and services.”
An example of such forward-thinking ICT offerings is Energy Saving Partners’ green data centre solutions. The company provides consultancy services to data centres.
“We help them reduce their footprint and as a result, make cost savings,” explains business development manager Tony Cotterill.
He also represents Multi Vendor Support Services, another show exhibitor, which among other things, provides third-party maintenance and end-to-end services through partnerships globally, including the Middle East.
Other companies exhibiting at the Australian pavilion include eBlueprint, Global Universal, InfoComm Software, Kingfisher International, Red Oxygen and Recruitment Systems.
Rekhari says of the 27 participating companies at this year’s show, 14 are repeat visitors.
Australian companies exhibiting outside of the national pavilion this year include BoxSentry, Clipsal Middle East, NetComm Limited and Total Tel International. Rekhari says she is reminding all Aussie participants that GITEX not only provides opportunities to work with UAE partners but also to gain exposure to markets across the region.
