In a remarkable move towards financial inclusivity and a cashless future, e& Money, the fintech arm of e& Group, has announced the launch of e& Money Card tailored for the UAE market.
With the e& money card, any UAE resident can easily obtain a card within 10 seconds by logging into the e& money app. The card, instantly issued upon registration, is a 16-digit Mastercard branded e& money card, ready for seamless payments and ATM access. Since its launch in March, over 180,000 digital cards have been issued, reflecting its rapid adoption.
According to e&, the new digital card delivers unmatched value with the most rewarding prepaid card loyalty program in the UAE, offering customers a generous one percent cash reward on all card spends from the launch until the end of 2023. This unique feature typically associated with credit cards is a game-changer for prepaid cards, elevating e& Money’s offering to the next level.
Moreover, customers can conveniently access these cash rewards through the app, either transferring them to their main wallet account as real cash or redeeming them through the exclusive e& Money loyalty catalogue, featuring enticing deals, including gaming and entertainment vouchers and much more.
“The launch of the e& money card marks a significant milestone in our mission to reshape the future of financial services in the UAE,” said Khalifa Al Shamsi, Chief Executive Officer, e& life.
“By combining cutting-edge technology, seamless user experiences, and attractive benefits, such as instant digital issuance and cash rewards, we are redefining the way people access and manage their finances. Our aim is to empower individuals from all walks of life, fostering financial inclusion and enabling them to embrace the advantages of a cashless society.”
e& Money’s commitment to customer satisfaction goes beyond its current range of offerings, as the company has ambitious plans to introduce new card products in the near future. These upcoming cards will cater to diverse payment needs, promising a delightful payment experience for daily transactions.
“With the launch of the e& money card, we are reshaping the future of financial services in the UAE,” said Melike Kara, CEO of e& money.
“Our goal is to empower all individuals, regardless they are banked or not, by providing instant access to a rewarding prepaid card that offers cash benefits. As e& money, we are proud to launch this digital first card as the first telco-backed issuer in the UAE. The e& money card portfolio is set to revolutionise the payment landscape and digital experience of consumers.”
With a focus on innovation and expanding their services, e& money remains dedicated to delivering customer-centric solutions and ensuring the highest satisfaction of its users.
