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Apple launched its two new iPhone models in Cupertino, California on Tuesday
The 5C is a fresh build and Apple is stressing the colour range, strong frame and premium feature set as the company prepares to hit sub-premium markets.
Apple CEO Tim Cook unveiled the high-end iPhone 5s, which adds a range of new tech.
Musician Elvis Costello with Tim Cook at the launch event.
Apple Senior Vice President of Worldwide Ma