Apple’s iBargain : the multicoloured iPhone 5C
Aimed at the budget consumer, but with premium kit inside; will it turn the tide?
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Apple senior vice president of Worldwide Marketing Phil Schiller introduces the iPhone 5C.
The 5C is a fresh build and Apple is stressing the colour range, strong frame and premium feature set.
Cupertino has folded in a host of standards associated with its premium handsets, such as a 4-inch Retina display.
The camera is the 8-megapixel iS
