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PHOTOS: New iPhones unveiled

Apple launched its two new iPhone models in Cupertino, California on Tuesday

PHOTOS: New iPhones unveiled
Apple produced its first budget model, the iPhone 5C, in a bid to leave its premium-only strategy behind.

The 5C is a fresh build and Apple is stressing the colour range, strong frame and premium feature set as the company prepares to hit sub-premium markets.

Apple CEO Tim Cook unveiled the high-end iPhone 5s, which adds a range of new tech.

Musician Elvis Costello with Tim Cook at the launch event.

Apple Senior Vice President of Worldwide Ma