Dubai-based proptech Property Finder has launched an AI-driven ranking system for agents.
The new system uses millions of data points and aims to help home-seekers find the most responsive agents with up-to-date and improved knowledge of the properties.
The Agent Data Assistant (ADA) algorithm combines agent responsiveness, quality of property listings and agent reports, to identify top-performing ones as SuperAgents.
“Through the launch of SuperAgent, we deliver our promise to enrich the home seeker journey with transparency and unbiased information to build trust in the market. ADA will help us make the real estate journeys seamless and more enjoyable as best agents will stand out from the crowd” said the Ari Kesisoglu the president of Property Finder Group.
According to a recent survey conducted by Property Finder, the majority of the leads for real estate come through WhatsApp. Of those leads, about 36 percent are responded to by agents within 30 minutes, however 30 percent of requests are not being responded to for different reasons. This problem affects home seekers’ experience negatively and impacts the overall trust for the real estate sector.
Christophe de Rassenfosse, Chief Product Officer at Property Finder, said: “With ADA, we are aiming to provide insights to make it easier for the home seeker to select the best agent that provides an easy and hassle-free home-seeking journey. ADA is an independent algorithm built to identify agents that are property seeker obsessed, always looking to provide the best quality property listing and respond faster than any other agents to the home seeker’s needs.”
ADA adds a layer of AI algorithm to the analytics workflow, surfacing quality scores, and rewarding the best-in-class agents for modelling market leading consumer experiences, thereby improving customer experience, and establishing trustworthy relationships.
